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MBA Admissions Blog

What Does a “Best Effort” MBA Application Look Like?

February 28, 2025

Jennifer Jackson

We at Stratus Admissions Counseling are frequently asked what it takes to get into a top-ranked MBA program. Of course, you need a strong GPA and GMAT or GRE score, along with work experience, essays, etc. But gaining acceptance also requires your best effort—meaning that you have done all that you can to create a killer MBA application.

In real terms, this means the following:

1. Getting an early start

It may be an old adage that “you can never start too early, but you can finish too late,” but this is never more true than with business school applications.

Every piece of the process requires time, be it writing essays that really sparkle or hunting down that final recommender. At a minimum, we recommend allocating 100 days to this process. However, our most successful clients start working on their applications about six months in advance of submission deadlines.

2. Improving your GMAT or GRE score

One of the first things an applicant usually starts with is the GMAT/GRE. Although we all know the higher the score, the better, how does this translate into what’s the best you can do? That point comes only after you have taken a prep course, possibly worked with a tutor on some particularly rough spots, and had a great test-taking day.

If you are still falling short of your practice scores—maybe the fire alarm went off during the test or you became ill (true stories!)—you are not done yet. I have seen GMAT scores jump by 20 to 30 points just because things fell into place on test day. A Stratus client who knew the stars hadn’t aligned when she got a 740 took the GMAT one more time: she got a 770 and is heading to Wharton! Keep on working until you have one of these great test-taking days.

3. Pursuing mentors as recommenders

The best recommendations come from those who really know you, can point to specific examples of your strengths, and are deeply invested in your success. Do you have such a relationship? Great! If not, you may have to cultivate it. This means having a lot of lunches or coffees with special folks who can be advisors and champions as you navigate the MBA application process. Again, this takes time.

4. Gaining school knowledge

What can really set an application apart is school-specific knowledge. Rather than just applying to business school, you must convey that you are applying to the one-and-only business school for you.

To communicate this specific knowledge, you must really get to know the school. In real terms, this means exploring the curriculum, courses, and clubs; connecting with current students and recent alumni; and, in a perfect world, visiting the school to breathe the air. 

All of this takes time, so another good reason to start early is to do the school research necessary to really connect.

5. Filling potholes

There is no such thing as a perfect applicant, but there are applicants who are candid about their weaknesses and are working to address them.

For those with a weak GPA, this may mean taking an online course. Candidates who lack leadership experience may find it outside the office with a nonprofit or even within their companies in employee engagement groups. Identify your weaknesses, and rather than trying to hide them, attack the problem.

6. Running spell-check

“Columbia” or “Colombia”? One is the name of a top-ten business school; using the other to refer to that school in an MBA application is likely a fast pass to the ding pile. And by “spell-check,” I don’t just mean making sure your spelling and grammar are right on; you should involve other people in your process who not only check syntax but also confirm that everything else makes sense. Although your parents or friends may be able to help you with some of this, be sure to have someone who actually went to business school take a look.

7. Avoiding the “fire drill”

These tips will help get you on the road to a successful application, but here is one sign that you probably are not giving this process your best effort: the fire drill.

If you have 48 hours left until the application deadline and your essays are not quite done, your recommender is on vacation, and you are checking the GMAT schedule to see if you can give it one more try before decision time, it sounds like this will not be a “best effort” application. To be more precise, under these circumstances, you are almost certainly producing a sub-par application that is likely to be rejected.

Even if you feel like you did a good job over the weekend, there are always those people who did an infinitely better job over a longer period of time—and it is these people who actually get accepted.

Applying to an MBA program and have questions about your application? Get in touch with Stratus, and we will help you increase your chances of being accepted!

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