Kellogg has announced its new 2020/2021 application with deadlines as follows:
ROUND 1 – SEPT 16, 2020 | ROUND 2 – JAN 6, 2021 | ROUND 3 – APRIL 7, 2021
When Francesca Cornelli stepped into her role as Kellogg’s dean in August 2019, she never could have imagined all the changes that have taken place at Kellogg and all over the world in the past year! While she has jumped in to lead Kellogg during these challenging times, the school’s core values have not changed. If anything, Kellogg wants to see even more deeply that applicants are adaptable and demonstrate the high-impact, low ego approach that informs its culture.
Kellogg’s commitment to diversity has not changed either. Beyond Kellogg’s past three deans being female, Dean Cornelli has announced several efforts to demonstrate the school’s commitment to anti-racism and inclusion. Dean Cornelli has appointed Bernard Banks (Kellogg ’08) to lead Kellogg’s diversity, equity, and inclusion efforts and to serve as a member of Dean Cornelli’s senior leadership team. Kellogg is also launching a new Kellogg Inclusion Coalition, which will be composed of faculty, staff, students and alumni in an effort to identify opportunities for systemic change at Kellogg. In addition, the school has established the Chookaszian Family Fund for Diversity, Equity and Inclusion, a $550,000 endowment provided by Dennis (BS ’65) and Karen Chookaszian and intended to support the Inclusion Coalition’s proposals.
Kellogg’s 2020/2021 application essay questions are as follows:
Essay 1: (required)
Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)
Question 1 remains unchanged from last year. Keep in mind that the word “recent” was added to this question last year to help guide applicants in not reaching too far back in sharing their leadership example. Kate Smith, Kellogg’s assistant dean of admissions and financial aid, reminds applicants in her blog analysis that the school pioneered team-based learning. Now more than ever in a world facing rapid change, Kellogg wants students to step up when their teams and communities need help.
When answering this question, address all aspects, from describing where you took a risk to where you were challenged and also where you created value. Demonstrate self-awareness in reflecting on what you learned from the experiences as well.
Essay 2: (required)
Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)
Question 2 also remains the same as last year—though last year was a change from previous applications in that the query now concerns values rather than how you have grown personally and professionally in the past.
In a webinar to admissions consultants explaining the change, Kate Smith said, “The goal is to uncover more about what motivates and inspires Kellogg applicants as well as what drives them. Kellogg wants to know how you will become a meaningful member of the Kellogg community and how these things shape the kind of leader they want to become.”
Keep the key qualities that Kellogg looks for in mind as you approach this question. Then think about ways that your values might align with some of the qualities the program values:
- Can motivate a team to drive impact
- Not afraid to question the status quo and seek non-obvious solutions
- Possess creativity and talent that is rooted in self awareness
- Seek diversity in their networks and teams
- Eager to dive in and collaborate with an engaged, ambitious community of peers
Kellogg has long valued high-impact, low ego leaders, so keep this in mind for the tone in your essay. Because Kellogg wants to know how you will become a meaningful member of its community, you should research the curriculum, overall program, and club offerings so you can share how you plan to engage with Kellogg during your time in the program and ideally beyond.
Certain applicants will respond to additional questions:
1Y applicants: Please discuss your post-MBA career goal, the current experience you will leverage to support the transition, and the Kellogg 1Y opportunities that will help you reach this goal. (250 words)
It is very important that 1YR applicants have a well-developed career goal that can be attained without an internship. The best candidates for this program are career enhancers—those who want to stay in the same field but gain additional functional knowledge and leadership training from the MBA. For this essay, Kellogg wants applicants to do their homework and know how they will engage at Kellogg, because those four quarters will pass quickly, and students need to hit the ground running.
Please discuss your post-JD-MBA career goals and why the JD-MBA Program is the right program to help you reach those goals. (250 words)
Be clear in explaining why the JD-MBA option fits with your career goals.
The five core values of the MMM Program are curiosity, creativity, empathy, open-mindedness and a learning mindset. Describe a situation in which you demonstrated one of these values. Why is this value an important part of the MMM experience for you? (250 words)
In answering this question, be sure to provide a specific example and enough detail to support your choice.
Since your previous application, what steps have you taken to strengthen your candidacy? (250 words)
No tricks here. Just think about how you are a stronger candidate than you were when you last applied. Have you retaken the GMAT? Completed new courses? Been promoted or faced new challenges at work? Learned more about specific programs at Kellogg and how they can help you reach your goals?
All applicants have the opportunity to provide explanations or clarification in Additional Information.
Use this section if you think the person reviewing your application might have a few questions about one or more of your responses. This could include:
- Unexplained gaps in work experience
- Academic, GMAT or GRE performance
- Extenuating circumstances that we should be aware of when reviewing your application
There is no need to answer this question if you have nothing to address from this list. Don’t feel compelled to write a long essay if a few clarifying sentences can sufficiently convey your point.
Kellogg continues to seek ways to “meet” each candidate through the video essay. There are further details on Kellogg’s website and within the application, but essentially, Kellogg poses three prompts/questions. The first is simply Please introduce yourself to the admissions committee. The second question is What path are you interested in pursuing, how will you get there, and why is this program right for you? The last question will be a behavioral interview question about a challenge you have faced.
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